BOOKKEEPING GIVEAWAY
Apply to join The Founder’s Circle
We’re giving 10 promising Founders FREE bookkeeping for 6 months in 2026. Are you ready to take your business to the next level?
When you launch a business, you don’t just release a great idea into the world.
You also take on risk. You have to figure out what you're selling and how to sell it. You’re doing marketing, networking, management, logistics — and, don’t forget, the actual work that you’re charging for.
You have to become an expert in your industry and in building a business.
But what if your bookkeeping was done for you? For free? For the first half of 2026?
When you launch a business, you don’t just release a great idea into the world.
You also take on risk. You have to figure out what you're selling and how to sell it. You’re doing marketing, networking, management, logistics — and, don’t forget, the actual work that you’re charging for.
You have to become an expert in your industry and in building a business.
But what if your bookkeeping was done for you? For free? For the first half of 2026?
The Founder’s Circle exists to give you a solid foundation with one less thing to worry about (and pay for) so you can take your business to the next level.
Early-Stage Founders with Big Vision and Proof of Concept
Early Stage
We’re choosing Founders who have launched businesses within the past 18 months, or who plan to launch within the next 6 months.
Founders with Vision
Your business doesn’t have to be the first of its kind, but you do need to have a vision beyond yourself and a desire to make an impact, be teachable, and get things done.
Proof of Concept
Ideas are great, but we want to invest our time into businesses that are ready to succeed. We’re talking paying customers, investors, LOIs, or a verified waitlist.
Think you could qualify?
What’s included?
Here’s what you could get (in addition to healthy accounts and peace of mind)
01
90-Day Evaluation
$4,500 Value
For 10 promising winners, we’ll provide a complete business plan evaluation. We’ll get to know you, your business, and, of course, your books. We’ll evaluate opportunities, inefficiencies, and set clear goals for growing a Profit First business that does good in the world. You’ll leave with clarity, confidence, and clear next steps.
02
Free Bookkeeping for 6 Months
$2,400 Value
Stop stressing about cash flow, invoicing, hidden subscriptions, and looming compliance deadlines. All your bookkeeping services will be completely covered for your business for the first six months of 2026. No more wondering what next month will look like. Confidently grow your business while we handle the financials.
03
Proactive Check-Ins & Profit-First Business Coaching
$5,000 Value
As a member of the Founder’s Circle program, you’ll be introduced to the serial entrepreneur Mike Michalowicz’s Profit First cash flow system. We’ll establish your books following four simple principles that simplify accounting and make it easier to manage a profitable business by looking at bank account balances, ultimately preparing your business for long-term growth.
04
BONUS: Free “Profit First” Book
$29 Value + Priceless Wisdom
Conventional accounting uses the logical (albeit, flawed) formula: Sales – Expenses = Profit. The problem is, businesses are run by humans, and humans aren’t always logical. Profit First is a behavioral approach to accounting to flip the formula: Sales – Profit = Expenses. By taking profit first and apportioning only what remains for expenses, entrepreneurs will transform their businesses from cash-eating monsters to profitable cash cows.
David from GoodCounting has been a steady source of guidance and encouragement for my business. His coaching is detailed, open-minded, and always pushes me forward when I feel stuck. I have full confidence in his ability to lead any business to success—and I’m so grateful for the clarity and direction he continues to provide.
Erin M.
Helping you launch further faster
By combining the best AI-powered tech with our expertise and aligning everything to work seamlessly, your business will be positioned to thrive for years to come.
Kick
Self-driving bookkeeping: AI-enhanced accounting software that does the work for you.
Profit First
We’re certified in transforming your business from a cash-eating monster into a money-making machine.
Relay Bank
Small business banking that puts you in complete control of what you’re earning, spending, and saving.
Process & Timeline
FAQs
What is GoodCounting?
GoodCounting is a bookkeeping and tax firm built to take the stress of compliance off small-business owners so they can focus on building a truly “good” business—one that invests in people, community, and long-term growth. Through our Foundation & Freedom Program, we deliver monthly clarity, Profit First coaching, and year-round support so you never have to guess at your numbers again.
Who is David Cranfill?
David Cranfill, founder of GoodCounting, has lived the small business journey firsthand, running a multi-million-dollar company at just 23 and learning compliance the hard way. He combines that real-world experience with professional expertise and a value-driven perspective to guide entrepreneurs with empathy, clarity, and steady encouragement. Clients describe him as meticulous yet practical, and always focused on helping business owners build margin and confidence.
Why would GoodCounting give away free bookkeeping?
Because many new founders never get the financial foundation they need, it can cost them their business. By offering a limited number of “scholarships” for free bookkeeping and tax prep, we help promising startups connect to the right systems early, experience what margin and clarity feel like, and prove the value of doing it right from Day One. It’s our way of investing in the next generation of “good” businesses and building relationships with owners who may become long-term partners.
What are the requirements for the program?
To qualify, applicants must:
- Be a U.S.-based business with a legal entity and U.S. bank account.
- Be in the early stages (pre-launch within 6 months, or launched in the past 12–18 months).
- Run a service-leaning business (consulting, creative, professional, coaching, tech, etc.); not inventory- or cash-heavy retail.
- Have some proof of concept (paying customers, LOIs, pilots, or a real waitlist.)
- Show at least 1–3 months of working capital (so the free period turns into long-term success).
- Be willing to adopt our recommended stack: Kick bookkeeping, connected bank accounts, digital receipt capture, and Profit First allocations.
- Join an onboarding call and brief monthly check-ins.
Optional but preferred: 3+ months runway, documented budget/forecast, and openness to digital-first banking (Relay).
Privacy Policy
Your information stays safe with us. Application details will only be used by GoodCounting to review your eligibility for the program and, if selected, to set up your bookkeeping and tax services. We never sell or share your personal or financial data with outside parties. Bank and payment connections are handled through secure, encrypted platforms like Kick and Relay—we never see or store your login credentials. By applying, you’re simply giving us permission to evaluate your business for this program and to communicate with you about your application.
